General Manager - Optical

Job Description

As the GM, you are not just running a store; you are setting the pace, inspiring your team, and driving a culture where customers come first, results matter, and every win is celebrated. If you are ready to lead with curiosity, urgency, and vision, this is where your career takes center stage.

What You’ll Do

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.

Additional Responsibilities

• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.
• In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials. Job duties and work practices may vary to meet these requirements.

Qualifications

• 5+ years of retail experience.  Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.
• Optical license required in applicable states.

Additional Information

We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future. 

Our Benefits Include:

• Health & Dental Insurance
• 401k retirement savings with company match and stock purchase plan
• Flex Spending Account
• Generous Paid Time Off & Company Holidays
• Parental leave
• Employee eyewear discount
• Short- and Long-Term Disability
• Life Insurance
• College scholarship program

Focus on professional growth and long-term career fulfillment:

• Training programs:  Develop your skills and knowledge with our comprehensive training offerings.
• Educational Courses: Gain access to courses that support both your personal and professional development.
• Emphasis on internal promotions and career advancement so you have opportunities to grow with us long-term.

Join us today and see your future clearly!